Soda, tuned for the burp.

Five extra-fizzy craft sodas, each carbonated for its own kind of burp.

  • Extra carbonation, real cane sugar
  • Five cans, from Squeaker to Foghorn
  • $29 a 12-pack, free shipping on two

The fizz you can hear.

Pull the tab on the can. Sound on.

Hear all five

Most sodas hide the fizz. We tuned it.

Every Let It Rip flavor is carbonated to its own level, then tested the only way that counts: we open it, drink a third, and listen.

The result is five sodas with five very different finishes, from a short squeak to a long, low rumble. Pick yours by the sound.

Fizz levels
1 to 5
Sugar
Cane
Every can
12 fl oz
A hand cracking open a cobalt Let It Rip can, fizz spraying from the opening

The range Five cans, five burps

The Original, a cobalt can on a cobalt backdrop with fizz bursting from the top

N° 01 / 05

The Original

Cane-sugar cola

Taste
Cola, a twist of lime peel
The burp
Could be any of the other four. That's the house style.
Fizz
Surprise
$29 / 12 cans
The Squeaker, a lime-green can with a clean arc of lime soda splashing around it

N° 02 / 05

The Squeaker

Lime soda

Taste
Lime zest, cold and sharp
The burp
Short and high. Safe for the office.
Fizz
1.0 s
$29 / 12 cans
The Polite One, a blush-pink can with a ribbon of ginger ale curling around it

N° 03 / 05

The Polite One

Ginger ale

Taste
Soft ginger, a little honey
The burp
Mouth closed. Nobody looks up.
Fizz
1.0 s
$29 / 12 cans
The Rumbler, a root-beer brown can with a heavy splash of root beer and foam

N° 04 / 05

The Rumbler

Root beer

Taste
Vanilla, sassafras, molasses
The burp
Low and long. It keeps going after you think it's done.
Fizz
2.2 s
$29 / 12 cans
The Foghorn, a black can with dark cola and foam exploding from the top

N° 05 / 05

The Foghorn

Double cola

Taste
Dark cola, twice the gas
The burp
Our loudest. Open it outside, or warn people.
Fizz
2.4 s
$29 / 12 cans
All five Let It Rip cans in a row on a cobalt plinth: blush pink, lime, cobalt, root-beer brown and black, each with foam popping from the top

Can't pick? Get all five.

The Mixed 12: two of every flavor and two extra Originals. $29.

A blush-pink can of The Polite One on the white tablecloth of a formal candlelit dinner, a gloved hand beside a coupe of ginger ale
Black tie? Bring The Polite One.
Let It Rip cans pushed into a tub of crushed ice by a pool on a sunny stone terrace
Pool day? Bring a few of each.

Find your burp.

Hold the button and let one go at your phone or laptop. We'll match you to a can.

It only measures how loud and how long, right here in your browser. Nothing is recorded or sent.

Your browser will ask for the mic.

Mixed 12 · $29Shop